Insights are the driving force of new products and businesses. Spanx founder Sara Blakely calls insights “aha moments.” Blakely had her aha moment when she cut the feet off of pantyhose to help her pull off a white pair of pants. That idea helped her launch a billion dollar company. In the book “Seeing What […] Continue Reading →
I recently lost a client to a competing marketing consultant. The client wanted a Facebook advertising campaign for her business and I told her that she could expect about a dozen new customers based on her budget. The other marketing consultant promised her 1,000 Facebook likes in a week, so she went with them. A […] Continue Reading →
It is time to reevaluate how you measure social media success. Small business owners tend to measure the success of social media programs in terms of followers, likes, and page views. A recent white paper on Facebook has pointed out that these metrics are often poor indicators of consumer persuasion – the thing that ultimately […] Continue Reading →
Having trouble reaching your target audience on Facebook? You’re not alone. Troves of small business are giving up Facebook as a free marketing platform. Facebook pages used to be a great way for small businesses to advertise for free. Companies could previously build an audience for updates and special promotions by asking customers to “like” […] Continue Reading →
What’s the business case for bottomless mimosas? Bottomless mimosas are (almost universally) popular around the country, (including New York City, where brunch goers were briefly panicked?by the prospect of a ban.) Between flutes, I’ve always wondered whether bottomless mimosas are good business for Minnesota restaurants. The answer appears to be yes. The Atlantic’s Derek Thompson […] Continue Reading →
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